Posts Tagged ‘Wednesday’

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Hartford Police Department’s Social Media Experience

July 18, 2008

Speaker: Nancy Mulroy – Hartford Police Department’s Public Information Officer

Topic: From the past to the present: How to gain social media success

Nancy is a former attendee of the social media conference and in a very short amount of time after attending she has been able to bring social media to the Harford Police Department. She emphasized the “one step at a time” approach. At first the Dept. brought RSS feeds to the websites and she sold the local press and media on their use vs. conventional listserv technology. It took approximately a week to develop the RSS feed with a few hours from an internal developer.

As the possible benefits of social media became apparent, police chief Daryl Roberts started a blog to gain trust with the community, work with people and address the need for help solving certain crimes in the area.

Nancy recommended using a three E approach when changing your organization:

  • Explore
  • Engage
  • Enlighten

Nancy’s involvement came in part with the Web Governance Committee and gaining buy in. By taking a lead in web governance Nancy was able to apply her new knowledge and guide discussions on development.

Key Points:

  • Use multi-purpose content
  • Don’t reinvent the wheel – add social media (e.g., comment features) to existing sites
  • Maintain Service Relationships and safety

Resources:

Chief Roberts’ Blog

Harford Police Website

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NIH: Using audio & video to your advantage

July 18, 2008

Speaker: Joe Balintfy – National Institutes of Health, U.S. Dept. of Health and Human Services

Topic: How to use audio and video to transform your internal and external communications and reap the benefits – with minimal costs

In order to reach a larger audience, Joe has had extensive experience working with Audio Reports, Podcasts and Vodcasts. Joe shared his experience and stated his affinity for higher production quality, scripted content. He has invested in a production quality camera and recording equipment. The reasoning stems from a desire for any individual or organization to look at his content and possibly rebroadcast his information, extending his marketing reach.

YouTube Channel: http://www.youtube.com/user/NIHOD

Investment:

Time invested costs much more than equipment. Joe offered some time estimates for professional quality productions based on his experience.

Audio report – One to Two days
Podcast – Additional One to Two days
Vodcast – Approximately 1 – 2 Weeks depending on length

Remember:

Cross promote across all of your social media outlets. Simple actions increase traffic to other websites.

Use tools that make your life easier, for example:

Eureka Alert (A system to make sure journalists covering science get distribution)
Audio tools such as: Adobe Audition, ITunes distribution

Video: Final Cut Pro (MAC based)

Additional Resources: 

http://www.nih.gov/news/research_matters/index.htm

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Don Burke & Intellipedia

July 18, 2008

Speaker: Don Burke – CIA: Directorate of Science and Technology

Topic: Implementing Social Software in a Need-To-Know Culture

Summary:

I personally enjoyed learning about history from this CIA social media expert. Rightly so, many organizations build up scar tissue from rough experiences as they mature. New policies and safeguards are often put in place and they hinder collaboration across an organization. Social media offers a new opportunity to overcome scar tissue. Collaboration behind the firewall is possible for complex and adaptive organizations.

Don’s personal experience with social media stems from the implementation of Intellipedia. The site enables any user to contribute with all users able to see changes. In many ways it is an aggregator service for the organization. In addition users are asked to use attributable points of view instead of neutral points of view.

Intellipedia adheres to three core principles

  1. Work at broadest audience possible
  2. Think topically, not organizationally
  3. Replace existing business processes

Key Point

When implementing social media make sure you do it for yourself. By taking the time to make yourself more efficient you will better yourself and collaboration will be a by-product.

Resources:

YouTube: Did you know 2.0

www.shifthappens.wikispaces.com

Simple sabotage field manual written in 1944 (Yes, I found the real manual for you to reference)