Posts Tagged ‘DoD’

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DoD Social Media & Outreach Efforts

July 18, 2008

Speakers: Charles Holt & Jamie – US Department of Defense

Topic: How to integrate social media (blogging, podcasting & other new media) with traditional channels to maximize your communication efforts and results

Summary:

The DoD is becoming more attuned to digital natives; those aged 18-25. Along with being raised in generation “me” the DoD recognized many of their incoming recruits were intermediate to advanced users in social media. The traditional military hierarchy had to adjust. Paraphrasing the Secretary of Defense, Robert Gates stated in the featured video clip, “It is a sad state of affairs when Al Qaeda is better at communications than the US.”

Charles and many of his colleagues have started creating a culture within the DoD where social media is not only accepted, it is embraced like traditional media. Of course the DoD is similar to many other organizations. They tried many social media applications and test them for their functionality before committing resources to their upkeep.

Their outreach efforts were very similar to DHS by conducting blogger roundtables. In addition the DoD has their own blog as well as their own online video channel where they post as many military videos as possible.

DoD Link Blog: http://www.defenselink.mil/Blogger/Index.aspx

Benefits:

As a result of the social media presence, the DoD is maintaining a presence in the blogosphere even when they are not on the national news. As items become more popular they are getting new requests for information that may have been disseminated days and months ago. For video they use feedroom.

A key lesson learned is to always upload linkable source information. By doing this, members of on-line communities can argue over the facts and not opinions that very well could be based on inaccurate information.

Key Thing to Remember:

The DoD has experimented with many social media applications and found what works best for their organization. Perhaps your organization should take on a similar mentality.