Thank You for a Great Conference!!

July 20, 2008

Whew!  I love attending and participating in industry conferences (especially when it’s on a topic close to my heart like social media), but it can be really draining!  Taking three days off of a work at the beginning of the week to participate in the conference just means that you now have two days the rest of the week to do five days’ worth of work!  That’s why I’m just now getting to this wrap-up post.  The good part of this is that I’ve had some time to reflect on all of the great dialogue that we had, both in the group setting and on a one-on-one level.

On Wednesday afternoon, I asked everyone to write the following ten things to take away from the conference.  Here they are:

  1. Be a Champion
  2. Get Leadership Buy-in
  3. Experiment on Your Own
  4. Continue to Learn
  5. Take Risks
  6. Involve IT, Legal, Public Affairs, training, change management
  7. Integrate Into Existing Strategies
  8. Start Small
  9. It’s About Culture
  10. Quality vs. Quickness

This isn’t an exhaustive list by any means, but in listening the multitude of fantastic speakers that Kelly was able to bring together last week, these were the top ten points that were made over and over again.  From the first pre-conference workshop that Grant McLaughlin and I presented to the the Nancy Mulroy’s final presentation on how she applied the things she learned at last year’s conference, I loved seeing all of the various ways organizations big and small are using social media.

This conference served as validation for me – as you heard on Wednesday, my company is currently developing and implementing a suite of social media tools behind our firewall, and it’s always good to hear that we’re on the right track while staying flexible enough to adapt and learn from what others are doing.  More importantly though, I met a lot of great people who I’d like to continue learning from.  I think that’s always the most powerful thing about these types of conferences – the people you meet and the relationships that grow from that.

That’s why I’m really excited about having this blog and the soon-to-come wiki site available.  As we continue down the long and winding road of using social media, it’s good to know that there will be a resource available here for you to ask questions, engage in dialogue and get ideas.

I’ll post again once we get the wiki site set up so that you can all download the presentation materials.  But why wait?  Start your blog, start tweeting, create a YouTube channel, or just start using an RSS reader. Just remember, if you get stuck, there’s a whole community here on this blog where help is just a comment away!



  1. Sounds like it was an amazing forum to share ideas.

    Is there a summary? I’m doing a social media report from my past 4 years of work in this area and would love to reference the event.


  2. John – the best summary of the conference is on this very blog. Take a look through all of our past posts and pictures and you’ll get a pretty good wrap-up of the sessions. If you have any specific questions, just post another comment and I or one of the attendees should be able to answer it.

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