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NIH: Using audio & video to your advantage

July 18, 2008

Speaker: Joe Balintfy – National Institutes of Health, U.S. Dept. of Health and Human Services

Topic: How to use audio and video to transform your internal and external communications and reap the benefits – with minimal costs

In order to reach a larger audience, Joe has had extensive experience working with Audio Reports, Podcasts and Vodcasts. Joe shared his experience and stated his affinity for higher production quality, scripted content. He has invested in a production quality camera and recording equipment. The reasoning stems from a desire for any individual or organization to look at his content and possibly rebroadcast his information, extending his marketing reach.

YouTube Channel: http://www.youtube.com/user/NIHOD

Investment:

Time invested costs much more than equipment. Joe offered some time estimates for professional quality productions based on his experience.

Audio report – One to Two days
Podcast – Additional One to Two days
Vodcast – Approximately 1 – 2 Weeks depending on length

Remember:

Cross promote across all of your social media outlets. Simple actions increase traffic to other websites.

Use tools that make your life easier, for example:

Eureka Alert (A system to make sure journalists covering science get distribution)
Audio tools such as: Adobe Audition, ITunes distribution

Video: Final Cut Pro (MAC based)

Additional Resources: 

http://www.nih.gov/news/research_matters/index.htm

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