h1

Hartford Police Department’s Social Media Experience

July 18, 2008

Speaker: Nancy Mulroy – Hartford Police Department’s Public Information Officer

Topic: From the past to the present: How to gain social media success

Nancy is a former attendee of the social media conference and in a very short amount of time after attending she has been able to bring social media to the Harford Police Department. She emphasized the “one step at a time” approach. At first the Dept. brought RSS feeds to the websites and she sold the local press and media on their use vs. conventional listserv technology. It took approximately a week to develop the RSS feed with a few hours from an internal developer.

As the possible benefits of social media became apparent, police chief Daryl Roberts started a blog to gain trust with the community, work with people and address the need for help solving certain crimes in the area.

Nancy recommended using a three E approach when changing your organization:

  • Explore
  • Engage
  • Enlighten

Nancy’s involvement came in part with the Web Governance Committee and gaining buy in. By taking a lead in web governance Nancy was able to apply her new knowledge and guide discussions on development.

Key Points:

  • Use multi-purpose content
  • Don’t reinvent the wheel – add social media (e.g., comment features) to existing sites
  • Maintain Service Relationships and safety

Resources:

Chief Roberts’ Blog

Harford Police Website

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: