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Getting Started: Insight from Chesapeake

July 15, 2008

Speaker:Lizz Gunnufsen – City of Chesapeake, Virginia

Topic: So you’re a social media expert. Now What? A step-by-step process to get your social media plan started

Summary:

Lizz offered a candid look at how she has started implementing social media in her current work environment. Her message came across as simply try! As a result of her efforts thus far, she has used free software packages such as WordPress and PB Wiki to demonstrate noticeable improvements in internal communication.  If you’re interested in learning more about how the city of Chesapeake is using video as part of their communications strategy, make sure you check out their video portal where they have about 175 videos online, including news, public affairs, sports, and business info.  They also have other videos spread across their website that aren’t in the portal, including testimonials from police officers that we use from recruiting for the Police Academy.

Lizz went on to show us how easy it is to create videos and how powerful those videos can be, without breaking the bank.  She had an excellent video illustrating how the toll booths on the Chesapeake Expressway work (believe me – it was more entertaining than it sounds!).  It was a great example of how to do user-generated video the right way. You can view the video below:

[blip.tv ?posts_id=1090984&dest=-1]

Interested in how MySpace works?  Interested in how people are using MySpace to connect with their friends?  Lizz played the below video from her local MySpace expert who explained how she’s using MySpace and how she mitigates the risks with privacy and information security issues.

[blip.tv ?posts_id=1090914&dest=-1]

A few additional items Lizz stressed include:

  • Many social media applications have free versions
  • The tools necessary to create your own videos and podcasts have minimal associated costs for small video cameras and voice recorders

Key Points to Remember:

  • Coax in users with compelling content
  • Create opportunities to collaborate
  • These tools and resources are best used when complimenting traditional approaches
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