A Recap: Workshop A

July 15, 2008

Speakers: Grant McLaughlin & Steve Radick


The morning session focused on the tools that make up social media.  Primary benefits being the ensuing dialogue and collaboration resulting from social media used in an enterprise environment.

“The old Web was about Websites, clicks and eyeballs, the new Web is about the communities, participation and peering”– Wikinomics, 2006

The Common Craft video Social Media in Action is found [Here] along with many other introductory videos. Another prominent video about Web 2.0 and social media technology was posted by Professor Mike Wesch on You Tube [Here].


When implementing social media in an organization make sure you have taken into account

  • People and their perceptions of resistance to change
  • Current technology
  • Any existing and desired processes and
  • Infrastructure requirements necessary to keep technology safe

Key Point:

Social media tools do not replace traditional methods of organizational communication and in-person dialogues. Social Media compliments traditional tools, appeals to a wider audience and engages participants regardless of location


Know the strengths and weaknesses of each social media tool. A Wiki might not be what you’re looking for, however a blog might be perfect.

FYI – You can check out a list of different Wiki software [here]


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